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Tips / Mail or Telephone Order Merchandise Rule
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Mail or Telephone Order Merchandise Rule |
| By: admin, November 25, 2004 |
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| Views: 353 |
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The evidence you need to demonstrate the reasonableness of your shipment
representations varies with circumstances. The following, however, is
important:
Anticipated demand. Is the demand for each advertised item reasonably
anticipated?
Supply. For each advertised item, is there a sufficient inventory on hand
or adequate sources of supply to meet the anticipated demand for the product?
Fulfillment system. For all promotions in the relevant sales seasons,
can the fulfillment system handle the cumulative anticipated demand for
all products?
Record keeping. Are adequate records kept of the key events (see section
headed "Why You Should Keep Records" for a list of key events) in each
individual transaction to ensure that items can be shipped within the
applicable time, as established by the Rule?
Remember: Whether you make a shipment representation or rely on the 30-day
rule, your advertising should be unambiguous about when you will ship.
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