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Tips / Mail or Telephone Order Merchandise Rule
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Mail or Telephone Order Merchandise Rule |
| By: admin, November 25, 2004 |
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| Views: 343 |
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The Rule requires that when you advertise merchandise, you must have a
reasonable basis for stating or implying that you can ship within a certain
time. If you make no shipment statement, you must have a reasonable basis
for believing that you can ship within 30 days. That is why direct marketers
sometimes call this the "30-day Rule."
If, after taking the customer's order, you learn that you cannot ship
within the time you stated or within 30 days, you must seek the customer's
consent to the delayed shipment. If you cannot obtain the customer's consent
to the delay -- either because it is not a situation in which you are
permitted to treat the customer's silence as consent and the customer
has not expressly consented to the delay, or because the customer has
expressly refused to consent -- you must, without being asked, promptly
refund all the money the customer paid you for the unshipped merchandise.
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