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A Guide for Buyers and Sellers

By: admin, November 25, 2004  
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Federal laws prohibit deceptive or misleading acts in commerce, including Internet auctions. You are required to advertise your product or service and the terms of the sale honestly and accurately. 
Sellers are prohibited from placing "shill" bids or false testimonials. Some sellers improperly create a fake identity and bid on their own auctions to drive up the offers. Likewise, some sellers place glowing testimonials about themselves in the comment section of Internet auction sites. These practices are not only unethical, they're also fraudulent. 
Sellers are prohibited from offering illegal goods through Internet auctions. While many auction sites monitor their sites and attempt to delete illegal items, the ultimate responsibility for ensuring that a sale is legal rests with the seller and buyer. Some auction sites post a list of prohibited items as a guide. 
After the auction closes, sellers are required to ship the merchandise within the time frame designated during the auction or, if no time frame is specified, within 30 days. If you can't meet the shipping commitment, you must give the buyer an opportunity to cancel the order for a full refund or agree to the new shipping date.